REMY TEICHER
Monarch
2020 - 2022 | Content, creative, social media, and marketing strategy for mental health tech company
About
MeetMonarch.com helps individuals find a mental health therapist. Monarch is the newest B2C product owned & operated by SimplePractice, a B2B practice management software for behavorial health therapists.
My Work
As the team's first full-time marketing strategist dedicated to the launch of the Monarch product, I built and led social media content and creative marketing strategies from scratch. I worked closely with product, research, and editorial leads to understand user needs, drive engagement, and build the brand from the ground up.
Results
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In 6 months, in collaboration with agency: grew paid conversions by 123%, cut CPA over 40%, grew subscriber lists 60X
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10x web traffic from social channels, 1 year post-launch, in collaboration with editorial team
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Avg. Instagram MOM growth rate of 35% and and 15.8% eng. rate (industry benchmarks are ~2% )
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Partnership with Olympian led to cross-platform reach over 150M+ in 3 major magazines
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Social Media - Product Launch
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Independently built and led organic social channels from scratch for 2021 product launch of Monarch
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Crafted core messaging standards based on user and industry research for marketing, product, advertising, and partners
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Owned creative strategy, design, copy, community
Organic Instagram Feed - Launch
Paid Social - Launch
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illustrations by Rebecca Clarke
Video / Reel Image Cover
Launch Post Caption Copy
Launch Video Script / Text
Brand Development
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Developed Monarch social brand: owned content creation, creative strategy, copy, and brand storytelling
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Crafted core messaging standards for marketing, advertising, and external partners
Brand Presence
You trust Monarch as a guide because of our integrity, expertise, and human touch.
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You've finally found a reliable wellness resource that isn't too "woo woo" but also allows you to be YOU. We don't shame anyone. There is beauty, thought, and substance in every touchpoint.
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Monarch's voice is mature and empathetic, like that of a supporting partner. Someone you admire and trust, who is approachable and encouraging (not sterile).
Redesign Mock-ups
Paid Ads Creative
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Led creative & copy for paid social campaigns
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Owned creative briefing and development of Monarch’s first creator ads
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Oversaw agency relationship for paid acquisition optimization
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In 6 months, increased conversions by 123%, cut CPA by over 40%, grew subscriber lists over 60X
Strategic Partnerships
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Identified opportunity to build first partnership with Olympian and mental health advocate Alexi Pappas @alexipappas
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Developed and led partnership – including strategy meetings, social campaigns, and synergy with PR and marketing
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Led to increased brand awareness and cross-platform reach over 150M+ in 3 major magazines
Instagram Live
Hosted Kickoff Interview
Alexi's Partnership Instagram Announcement @alexipappas
News
Social Posts
Social Media Content & Creative Strategy
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Led asset creation for graphics, animations, and videos in collaboration with designer – priority on Instagram
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Translated marketing objectives and data into content, copywriting, designs, and creative for organic & paid campaigns
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1 year post-launch: grew IG followers by 12X, avg. monthly growth rate of 35%, avg. 15.8% eng. rate, 10X web traffic
Instagram Feed
Instagram Post
How to Find a Therapist
Instagram Post
Narcissists
Instagram Post
Gratitude Journal
Video Content Creation
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Owned conception, creation, script collaboration, copywriting, and editing of lo-fi videos
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Produced Monarch’s first collaborations with mental health therapists, "Therapist Talks"
Affirming Mixed Race Identity
Part of "Therapist Talks" Series
About Monarch
Organic Social Video
Who Are You?
Organic Social Video
Burnout Affirmations
Organic Social Video
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