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2023 | Product marketing strategy for design app (sample project not associated with the actual company)


As a sample project, I developed a potential product marketing plan to increase the awareness and engagement of the under-utilized graphs feature within the Canva desktop application. 


With a $10K budget in mind, I ideated a comprehensive and cross-functional product marketing strategy to be presented to a hypothetical Head of Marketing. The plan is shared through a visually-appealing project presentation, and I crafted a sample asset that could be used within the plan's execution. 


  • Product Marketing 

  • User Research and User Experience

  • Content Strategy 

  • Content Creation 

  • Figma, Canva


Canva slide 12a.png

View on desktop for best experience.

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