2023 | Product marketing strategy for design app (sample project not associated with the actual company)
As a sample project, I developed a potential product marketing plan to increase the awareness and engagement of the under-utilized graphs feature within the Canva desktop application.
With a $10K budget in mind, I ideated a comprehensive and cross-functional product marketing strategy to be presented to a hypothetical Head of Marketing. The plan is shared through a visually-appealing project presentation, and I crafted a sample asset that could be used within the plan's execution.
User Research and User Experience