top of page
Canva
2023 | Product marketing strategy for design app (sample project not associated with the actual company)
About
As a sample project, I developed a potential product marketing plan to increase the awareness and engagement of the under-utilized graphs feature within the Canva desktop application.
Challenge
With a $10K budget in mind, I ideated a comprehensive and cross-functional product marketing strategy to be presented to a hypothetical Head of Marketing. The plan is shared through a visually-appealing project presentation, and I crafted a sample asset that could be used within the plan's execution.
Skills
-
Product Marketing
-
User Research and User Experience
-
Content Strategy
-
Content Creation
-
Figma, Canva
​
​
Project













View on desktop for best experience.
bottom of page