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Healthie is a B2B software for dietitians, nutritionists, and wellness professionals to more effectively run their businesses. I developed and supported marketing and content strategies, highlighting and educating user needs through social media, blog, and community platforms.


When I joined Healthie during the company’s initial stages, the team was small and processes were minimal. This was an awesome opportunity to think outside the box, take ownership, and drive meaningful impact. I dove deep into understanding the needs of our users and the nutrition and dietetics community, communicating directly with customers daily. I developed comprehensive content and community strategies, experimenting with creative ways to reach out customers. I wore many hats – from content creator to writer to graphic designer to community manager – to build out our blog, social media presence, and customer base, all while elevating the Healthie brand.


In 1 year: 

  • Became top-ranked writer in nutrition and dietetics on Quora, exceeding 28K+ views

  • Blogs created were among the top-performing traffic generators to the site

  • Exceeded KPIs to generate new customer leads, often surpassing sales team's quota


  • Content Marketing & Content Creation 

  • Content & Creative Strategy

  • Writing & Editing

  • SEO

  • Social Media Marketing

  • Community Engagement

  • Project Management

  • Start-Ups

  • Health-Tech Industry

2017 - 2018 | Content marketing, editorial, copywriting, social media, graphics, for nutrition and wellness tech company


Content Marketing- Blogs 

  • Wrote, edited, and published editorial content utilizing SEO best practices, data insights, and creative efforts

  • Discussed various nutrition topics, business practices, and benefits of the Healthie platform 

  • Created all graphics and sources brand-appropriate photography

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 * Note: Formatting may be affected due to conversion from original web format to PDF *

Community / User Engagement

  • Managed user community engagement and content on multiple channels (social, online reviews, and more)

  • Generated increased awareness and traffic with heavy engagement on Quora; became top-ranked writer in dietetics

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Social Media Content - Copyrighting, Graphics, Content Creation

  • Created branded content for social media accounts based on user needs (Instagram, Facebook, Twitter, Linkedin)

  • Designed graphics and wrote copy; managed social calendars

  • Managed community and curated inspirational experience for customers and leads

Instagram Feed 


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