As part of a final-stage strategic evaluation, I conducted a time-bound content audit and developed a flagship campaign concept for HubSpot for Startups, a program supporting early-stage founders with education and discounted access to HubSpot’s AI-powered CRM platform. 

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The proposal repositioned the content strategy around AI-native GTM category ownership, introduced an interactive flagship asset to compress founder decision-making, and articulated a differentiated POV on how AI-native teams should approach GTM in an era of accelerated execution.