REMY TEICHER
Monarch by SimplePractice
2020 - 2022 | Content, creative marketing, social media, and growth strategies for mental health tech company
About
MeetMonarch.com (now known as TherapyFinder.com) is a B2B2C platform powered by SimplePractice to help individuals find a mental health therapist. SimplePractice is a leading B2B health tech company, offering software to streamline therapy practice management. As one of the team's initial marketing hires dedicated to the launch of the consumer Monarch product, I built and led marketing strategies, social media, content, and creative assets from scratch. I worked closely with product, research, and editorial leads to understand user needs, drive engagement, and build the brand from the ground up.
Challenge
Despite working with minimal resources and a blank slate, I successfully developed and executed strategies across brand, creative, social media, content, and growth marketing to introduce Monarch to the world. I got my hands dirty in all aspects of the process – diving into research, establishing workflows, building social media channels, crafting and editing content, establishing partnerships, and more. Alongside collaboration with key stakeholders, I helped bring Monarch to life and transform the way thousands of people connect with mental health therapists.
Results
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Grew paid conversions by 123%, cut CPA over 40%, grew subscriber lists 60X in efforts with agency
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10x web traffic from social channels, 1 year post-launch, in collaboration with editorial team
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Avg. Instagram MOM growth rate of 35% and and 15.8% eng. rate (industry benchmarks are ~2% )
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Partnership with Olympian led to cross-platform reach over 150M+ in 3 major magazines
Skills
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Content, Creative, & Messaging Strategy
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Social Media & Marketing Strategy
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User Experience (UX)
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Content Creation | Copywriting | Video Editing
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SEO
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Cross-Functional Collaborations
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Content Design
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Branding & Identity | Visual Design
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Relationship Management | Leadership
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Project Management
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Health-Tech Industry
Social Media - Product Launch
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Independently built and led organic social channels from scratch for 2021 product launch of Monarch
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Crafted core messaging standards based on user and industry research for marketing, product, advertising, and partners
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Owned creative strategy, design, copy, community
Organic Instagram Feed - Launch
Paid Social - Launch
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illustrations by Rebecca Clarke
Video / Reel Image Cover
Launch Post Caption Copy
Launch Video Script / Text
Projects
Brand Development
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Developed Monarch social brand: owned content creation, creative strategy, copy, and brand storytelling
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Crafted core messaging standards for marketing, advertising, and external partners
Brand Presence
You trust Monarch as a guide because of our integrity, expertise, and human touch.
You've finally found a reliable wellness resource that isn't too "woo woo" but also allows you to be YOU. We don't shame anyone. There is beauty, thought, and substance in every touchpoint.
Monarch's voice is mature and empathetic, like that of a supporting partner. Someone you admire and trust, who is approachable and encouraging (not sterile).
Redesign Mock-ups
Paid Ads Creative
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Led creative & copy for paid social campaigns
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Owned creative briefing and development of Monarch’s first creator ads
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Oversaw agency relationship for paid acquisition optimization
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In 6 months, increased conversions by 123%, cut CPA by over 40%, grew subscriber lists over 60X
Strategic Partnerships
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Identified opportunity to build first partnership with Olympian and mental health advocate Alexi Pappas @alexipappas
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Developed and led partnership – including strategy meetings, social campaigns, and synergy with PR and marketing
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Led to increased brand awareness and cross-platform reach over 150M+ in 3 major magazines
Instagram Live
Hosted Kickoff Interview
Alexi's Partnership Instagram Announcement @alexipappas
News
Social Posts
Social Media Content & Creative Strategy
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Led asset creation for graphics, animations, and videos in collaboration with designer – priority on Instagram
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Translated marketing objectives and data into content, copywriting, designs, and creative for organic & paid campaigns
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1 year post-launch: grew IG followers by 12X, avg. monthly growth rate of 35%, avg. 15.8% eng. rate, 10X web traffic
Instagram Feed
Instagram Post
How to Find a Therapist
Instagram Post
Narcissists
Instagram Post
Gratitude Journal
Video Content Creation
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Owned conception, creation, script collaboration, copywriting, and editing of lo-fi videos
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Produced Monarch’s first collaborations with mental health therapists, "Therapist Talks"
Affirming Mixed Race Identity
Part of "Therapist Talks" Series
About Monarch
Organic Social Video
Who Are You?
Organic Social Video
Burnout Affirmations
Organic Social Video
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