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2022 | Creative strategy, content creation, copywriting, and social media for B2B health and wellness tech company


SimplePractice is a B2B2C cutting-edge practice management software that empowers over 150K+ behavioral health therapists to streamline and optimize their business operations. While the majority of my time was focused on marketing and content strategies for Monarch – the company's latest B2C product offering that connects individuals with a therapist – I also supported various projects for the core SimplePractice product as needed to ensure the overall success of the company.


When a colleague took an extended leave for roughly 6 weeks, I stepped up to manage their ownership across high-priority content on SimplePractice's social and community marketing channels, including developing a successful World Mental Health Day video campaign, coordinating press announcements, and ensuring the smooth launch of a new brand campaign across organic channels. I adeptly navigated the changes in priorities, owned various team communications, and took on this additional responsibility while continuing to deliver my other projects.


  • Content I created during this short time received more than 5.6K+ interactions across social channels

  • Successfully alleviated stress for the marketing team, resulting in improved communication and enhanced team dynamics


  • Communication

  • Project Management

  • Content Strategy

  • Social Media Marketing

  • Content Creation

  • Video Editing


Content Creation & Strategy - World Mental Health Day 

  • Created humanizing, employee-centric video & content  to share how the team is spending World Mental Health Day 

  • Developed creative brief and edited video & design for multiple social channels 

Press Release Annoucements

  • Collaborated with PR and business teams for timely promotion of new executive hires and new solution launch

  • Drafted and edited copy, strategized specific channel promotion and timing against other content

SimplePractice Enterprise Launch Annoucement 

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Executive Hire Annoucement 

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