Ten Thousand Coffees (10KC)
2023 - current | Content marketing lead for B2B enterprise software company
About
Tenthousandcoffees.com is a B2B SaaS company – the only all-in-one platform for corporate mentorship, networking, and skills development that drives better employee engagement and retention. I orchestrate an integrated content marketing ecosystem spanning corporate website pages, blogs, emails, ebooks, case studies, and social media, collaborating with SEO, demand-gen, product, and customer marketing.
Challenge
When I joined 10KC as their first in-house content marketing lead, I faced the exciting challenge of building a content marketing ecosystem from the ground up, establishing best practices, ensuring clear messaging, boosting brand/product awareness, and driving growth. I currently manage the strategy, execution, and distribution for all content marketing assets, along with collaboration across demand gen, customer, and product marketing initiatives.
Results
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Doubled organic search content pipeline generation, becoming the top driver of pipeline in collaboration with SEO team and demand generation efforts within 6 months
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Increased organic web traffic by 15% quarter to quarter
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Launched email newsletter, with consistent average open rates above 23% and CTR of 11%
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Increased ebook downloads by 34%
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Increased quarterly social traffic and lead gen by 82%
Skills
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Content Strategy, Production, and Distribution
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Content Marketing, Product Marketing
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Brand Messaging, Writing
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Content Design
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Marketing Leadership
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Relationship Management
Web & Product Page Updates
Updated homepage copy and webpages to align with product messaging, and reworked content design with web designer for improved UX.
Homepage
Projects
Blogs
Managed SEO-driven blog output, in relationship with freelance writer and SEO agency for the 10KC Resource Hub.
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Sample articles - author:
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Sample articles - editor:
Ebooks
Created product and brand-driven ebooks to drive lead gen and nurture prospects through the sales funnel.
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Your 2024 Workplace Mentorship Calendar: A Year of Inclusive Initiatives
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How to Drive Employee Development and Internal Mobility by Leveraging Strategic Connections
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Unlocking Return-to-Office (RTO) Strategies for an Engaged Workforce: Interactive Workbook
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Sponsorship Programs Decoded: 10 Expert Insights for Success
Case Studies
Pillar Pages
Initiated and executed website "pillar pages" to enhance SEO with overviews of core product themes, boosting site structure and topic authority
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See sample: Mentorship in the Workplace: Your Ultimate Guide
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Or, download PDF of webpage here (note that PDF will alter content design)
Email Nurtures, Newsletters, & Social Media
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Portfolio under construction – more content to be added soon!
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