10KC is a B2B SaaS platform that delivers HR tech for mentorship and employee development programs across diverse enterprises. I joined as the company’s first content marketing leader, responsible for establishing the function, managing and executing efforts, and embedding content as a demand-generation driver.

As 10KC’s first in-house content marketing lead, I was tasked with building a full content ecosystem from the ground up — defining brand messaging, establishing best practices, executing assets, and driving measurable growth across organic demand-gen channels. The goal: educate prospects, nurture qualified leads, and secure category leadership in mentorship software.

• ​Doubled pipeline from organic channels in 9 months

• Increased organic lead conversions +38% via gated assets (e-books, quizzes, templates, checklists)

• Worked with SEO contractor to secure category leadership in “mentorship software,” driving +10% organic traffic in 6 months

• Grew blog impressions by +1M YoY, making it the #2 traffic driver after homepage

• Launched monthly email newsletter + nurtures (24% open rate, 11% CTR)

• Expanded LinkedIn following +53%, positioning 10KC as a thought leader

• Content Strategy, Content Creation, Production, Distribution

• Content Marketing, Product Marketing 

• Brand Messaging, & Writing

• Content Design

• Marketing Leadership 

• Relationship & Stakeholder Management