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Ten Thousand Coffees (10KC)

2023 - current | Content marketing lead for B2B enterprise software company
 

About

Tenthousandcoffees.com is a B2B SaaS company – the only all-in-one platform for corporate mentorship, networking, and skills development that drives better employee engagement and retention. I orchestrate an integrated content marketing ecosystem spanning corporate website pages, blogs, emails, ebooks, case studies, and social media, collaborating with SEO, demand-gen, product, and customer marketing. 

Challenge

When I joined 10KC as their first in-house content marketing lead, I faced the exciting challenge of building a content marketing ecosystem from the ground up, establishing best practices, ensuring clear messaging, boosting brand/product awareness, and driving growth. I currently manage the strategy, execution, and distribution for all content marketing assets, along with collaboration across demand gen, customer, and product marketing initiatives. 

Results

  • Doubled organic search content pipeline generation, becoming the top driver of pipeline in collaboration with SEO team and demand generation efforts within 6 months 

  • Increased organic web traffic by 15% quarter to quarter 

  • Launched email newsletter, with consistent average open rates above 23% and CTR of 11%

  • Increased ebook downloads by 34%

  • Increased quarterly social traffic and lead gen by 82%

Skills

  • Content Strategy, Production, and Distribution

  • Content Marketing, Product Marketing 

  • Brand Messaging, Writing

  • Content Design

  • Marketing Leadership 

  • Relationship Management

Web & Product Page Updates 

Updated homepage copy and webpages to align with product messaging, and reworked content design with web designer for improved UX.

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Homepage 

Projects

Blogs 

Managed SEO-driven blog output, in relationship with freelance writer and SEO agency for the 10KC Resource Hub.

Case Studies

Pillar Pages

Initiated and executed website "pillar pages" to enhance SEO with overviews of core product themes, boosting site structure and topic authority 

Email Nurtures, Newsletters, & Social Media

  • Portfolio under construction – more content to be added soon!

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